The story behind the scenes by VEXMA:
Nutralite is one of the widely accepted Healthy spread brands widely accepted by Indian Households.
This is the story of vexma which has done its part in taking a new product from a concept to a lip smacking healthy food in Indian households with its innovative packaging and labelling designs.
A brief about vexma Technologies:
Vexma Technologies is a new age industrial design and product design company that helps brands to come out with a innovative and customer centric labelling and packaging designs increasing their brand value and market penetration.
When Nutralite Approached Vexma to design and develop a innovative label design and packaging design for its healthy spreads line for Vexma it is a moment of joy and fear.
With fierce competition around in the market for the product already it is a moment of truth for creative team of vexma to show its capability and design a product that not only grabs customer attention but shows the product benefits in a simple manner.
But as a younger generation team and with a zeal to prove themselves in the market Vexma took up this challenge.
1.The product is a spread: (SO there is a little or no room in terms of changing the container shape as it may become problematic for the customer to extract the spread completely)
2.The content: The content is in semi solid state with tendency to leak. So the locking should be rigid enough to withstand any type of miss-handling.
3.The label: There are already several products in the market that is as attractive already.
In short it is a typical case of: “Usability Vs Rigidity Vs Aesthetics”
Combining these three in to one single product is the challenge what has to be accomplished by Vexma.
How its done:
The Vexma Team took this challenge and created several designs based on the customer inputs
Research: They did extensive market research, Analysed competitor products and bench marked.
Ideation: The Do’s and Don’t’s Have been decided in this phase.
Conceptualization: Vexma Has made more than 10 packaging designs and 15 labelling designs for the customer to come out with one design that not only compelling but also a durable product.
Product development: Vexma Succefully 3D printed the containers and printed and gave the customer the sample to try out.
Validation: Nutralite’s marketing team tested the product quality and marketability and finalized the product design.
End result for Nutralite:Today Nutralite has become one of the renowned name in the space of healthy spreads. It continues to dominate the market with its vibrant, enigmatic labelling and continue to attract customers in the shelves of stores.
End result for Vexma: For Vexma Another happy customer and one more figure in it is crown.
As we know;
“Nothing is happier to the product designer other than seeing his creation has been watched and used by Millions everyday”
A success story of a start-up that developed an ingenious and futuristic E-Rickshaw And made impossible possible.
In 2018 a budding product development & 3D printing start up named VEXMA Technologies eagerly waiting for opportunities to set their foot print in Automotive product development industry.
A segment next to the medical industry in terms of investment’s, innovations, with larger corporations spending billions in R&D with a mantra to change the world with Electric vehicles. Almost all the experienced veterans from largest organizations are flooding the market with start-ups registering every day and more than 1600 patents being filed every week. It was next to impossible for organizations like VEXMA Technologies to have a standing chance.
During that time, a French auto maker VALEO Powertrain systems approached VEXMA Technologies to develop a European style E-rickshaw to show case their newly built power train. For them it was one of the projects within their vast R&D, but for Vexma it was too good to be true.
An opportunity to design & develop a vehicle from scratch and that to with a futuristic styling, aesthetics and ergonomics in to the consideration. Not only aesthetics but the HMI dashboard & the lighting system, everything had to be developed from scratch.
VEXMA Technologies being a start-up was not ready to take up the size of this project at the time, but they knew only few gets to ride this opportunity.
So VEXMA Technologies took it as a challenge.
As they believed “if you have the will and determination to do something you can achieve anything”. They promised VALEO that they will deliver vehicle not only with a futuristic outlook but a functional prototype that can create a synergy between styling and performance. A big thanks to VALEO that they gave their full support throughout the project tenure.
VEXMA started its process towards excellence. Their motto for this project is simple deliver a vehicle that had an “AWE” Factor combined with performance. They started with setting up a cross functional team and brainstormed the criticalities of the project before making a RASIC-chart.
The budget of the project was a fraction of what other Automakers spend to develop a project of this size. Vexma at that time did not have a state of art assembly facility nor a testing facility. They did not have a styling studio or a team that can design exterior or interior trims. The only feedback they received from Valeo was through Mr. Nelson Bechara who supported Vexma throughout the product development journey.
Finally, something clicked with VALEO and approved VEXMA conceptual 3D Model. The question was then how to manufacture the vehicle without expensive tooling in a very short lead time.
Such situation provoked VEXMA Technologies to think out of the BOX. Their strategy was simple if you can’t do it find someone who can. Thanks to its continual support of partners, suppliers and in-house Industrial grade 3D printers with a dedicated R&D Team specialized in electronics and embedded systems, Vexma ended up with a functional working EV-prototype.
Most of the parts were 3D printed, FRP moulded and assembled in their workshop. Aesthetics and comfort for the cabin were customized to generate an intuitive experience of the vehicle. The Panoramic roof and removable doors were few of the unique, yet ultramodern features added to the style of the vehicle to deliver an electric e-rickshaw that was one of a kind.
With the team that never gave up, the constant support from suppliers and backing from our client, we made impossible possible in a limited time frame.
VEXMA Technologies successfully delivered this project to VALEO for further testing and analysis.
We are looking forward to having such challenging projects like these from all over the world to show the best of our capabilities.
Because for VEXMA we believe in “I’M POSSIBLE”.
We will continue to post this project phase wise. Stay tuned.
This is a short clip explaining the schematics if a home automation project developed by team Vexma for one of our clients. The clients wanted the system to be able to integrate with commercial and real estate projects. Our primary goal was to develop cloud based integration with Amazon Web Services (AWS) having realtime data analytics as well as remote control
Hello all, this video is showcasing how we package architecture and machine models. After 3d printing we carefully dismantle the assembly and pack it in customized flight box for international shipment. This gives us ability to ship large format 3d printed models globally.
This project was customized for a client and his requirement to develop a cashew grading machine. We designed the logic and using image recognition technology we created an algorithm that successfully grades 5 different kinds of Cashews at variable speeds. This tech was developed from scratch both software, firmware and hardware integration.
This is the second phase of testing and calibration of our cashew grading system. This system was developed with pneumatic compressors and variable conveyor to increase/decrease the speed of the grading output. The testing here is done for an output of 50kg / hr.
This product has been developed for our customer where his requirement was to develop a beverage vending machine having the capacity to dispense 12 flavours under hot, cold and carbonated condition in a single unit. This product has been conceptualized and designed from scratch by our team at Vexmatech. The logic, UI, PCB and electronic architecture, CAD design and development was all done in house.
Here we have designed and developed a bottle for a FMCG company. The total print time was 2 hrs which enabled for a same day delivery cutting short development and lead times for our customers.
With having expertise in embedded systems and 3d printing, we were enabled to replicate the exact motion of this interactive 3d printed scaled model.
3D Printing is 4th Industrial Revolution. 3D Printing has been called the way of the future, and the drawn of a new era in innovation, manufacturing and distribution (logistic and supply chain). A team of researchers have experimenting with 3D printed in all industry.
3D Printed Medical Products: It will focus on 3D printed teeth, 3D printed bones, 3D printed organs, 3D printed tissue and stem cells as well as 3D printed medical and surgical devices, prosthetics, and hearing aids. 20 years time 3D printed objects will produce parts in seconds and minutes, instead of hours and days
3D Printed Consumer Products: This sector will see everyday items from household goods to optics, fashion, jewelry, games and even vegetables & fruits. More than just using eco-friendly materials, however, it will manufacture on a made-to-order basis. 3D Printers is improving, making their final product faster and more appealing. Materials will be indistinguishable with materials today from non-3D printed processes
3D Printed construction: This technology is capable of transforming the sector by lowering costs and reducing the time it takes to implement projects. It will also help reduce manpower requirements as well as waste generated which can be harmful to the environment.
3D Printed Aerospace & Defense: 3D prints really open up the ability to print different functional or structural objects to make habitats beyond Earth. The 3D-printed has enabled the creation of more complex yet lighter parts at unbeatable costs, as well as freeing designers to explore complex shapes that could not be manufactured using traditional processes.
Lower logistics and supply chain: It will reduced shipping and storage costs, potential elimination of import/export costs through localized production, elimination of new production tools and molds and costly modifications to factories. It can reduce complexity in manufacturing and helps to produce a variety of products from a single 3D printer.
Healthcare 3D Printing Market size was valued over USD 450 million in 2016 with expectations to witness over 20% CAGR from 2017-2024.
3D printing revolutionizing medical industry in many ways: Increasing demand for patient-specific dental, orthopedic and maxillofacial products drives market size. It improves productivity by reducing lead time and develops customized products to reduce wastage of materials.
3D Model is very useful in comprehensive surgery; it provides guidance and saves time of the surgeons in the operating room. For patient, it helps in understanding and gathering knowledge about the organ along with the surgical plan, which ultimately improves patient outcomes. Moreover with a 3D scan, dentists can 3D print plaster models, positioning trays, orthodontic appliances, clear aligners and retainers and they can totally digitize their workflow by reducing the molding time.
3D printed learning aids offer a more dynamic and tactile way for students to learn about "Viruses, which is very difficult to study, so with this 3D printing facility we can take information about their structure and print them at huge, massive scales so students can hold them, look at them, and understand that fine detail of structure that's associated with the disease”.
Key challenges for the future of 3D printing in this industry will be to develop new materials and to improve the reactivity to create a made-to-measure implant in only a few hours to save patient-lives in an emergency situation.
2016 had too much to offer for our team at Vexmatech. In one year timeline, we grew our company from the startup phase to an establishment phase. With 3000+ sqft of high-end infrastructure we equipped ourselves with a state of the art R&D lab for developing new technologies. We also increased our 3d printing capacity that delivers a wide range of advance 3d printing materials for our customers.
Our designing and embedded systems experts here have led us to the innovative yet artistic line of 3d Printed designer lamps. These one of a kind table lamps were made with an idea of fusing home décor with sensing technologies while keeping sustainability in mind. With Auto Sensing features and irrational designs, 3d printing enables these table lamps with a perfect balance of the desk lamp and a show lamps. With the birth of this new line of designer technology, we have a lot in store for 2017 with new features and new designs rolling out soon.
- Shaurin Patel
Additive technologies has created a massive impact on rapid prototyping and rapid product development. We have seen a paradigm shift of R&D labs opting for 3d printing to prototype and test their product. It may be to test the ergonomics, design, scalability and many such features respective of their applications.
Mrs. Sangeeta Das, a PHD student in Mechanical Engineering approached our Vexma Team to recreate a miniature prototype of Renault Duster. Her mid-semester presentation was to analyze an aerodynamic performance of a sport utility vehicle using CFD and wind tunnel experiment. She recreated a simplified version of the scaled down duster in CREO that we printed using FDM technology. With the model she was able to achieve exceptional results procuring subsonic wind tunnel specifications for the model. With her scaled model, we learned how rapid prototyping in automotive and aero industries are a crucial and undeniable segment of rapid product development.
- Shaurin Patel
It’s been a while since my last blog here but we’ve been jam packed, persistently working for people coming from all walks of life. The awareness is spreading and everyone want’s their hands on 3d printing.The Indian subcontinent is just starting to realize how to make use of this unrestricted borderless technology. From high profile government officers to the final year PHD students, we’ve been working with these amazing curious minds pushing our engineering creativity at the best.
Once such project we got our hands on, is the Dolly Varden shipwreck project. Built in 1872 the boat was considered as the fastest sailboat for around 63 years. 150 years of age, the boat has been found and undergone reconstruction projects since last 25 years. The shipwreck went through scanning expertise of Mr. Simon Brown from Deep3d – UK. We were lucky enough to be approached by him for constructing a 3d model out of his scans. After a week stitching the point cloud mesh and 15 hours of printing, volla! We had our hands on mini-me Dolly. We thank you Deep3d for this wonderful opportunity. It’s been more than a pleasure working in this innovative world of 3d industry.
- Shaurin Patel
Thank you 2015! It's been just one year and Vexma Technologies already is one of the ranked 3d Printing solutions provider in the country. Google"3d printing services India".
Since our last blog, too much has happened here. MNC’s like ABB and Bombardier have recognised the potential of this amazing technology and we have been their proud service providers. Although we are surprised with the amount of interests received from the emerging start-ups in the region. For them it’s a holy grail to test their Ideas. One such company named“Brewlocks”has a sleek Idea of avoiding drunk drivers taking over school buses, taxi cabs, transportation vehicles etc. It’s been an exciting journey designing and prototyping for them. Most of our startup-clients are trying to figure out the potential of IOT using embedded systems. And to ease their journey, we are rolling out with more services that will specifically cater embedded systems solutions.For more information, stay in touch!
- Shaurin Patel
“TTM” is the length of time required for a product to reach the market. Usually, this timeline is considered between the periods when an idea for a certain product is generated until the stage when it reaches the consumer market. Meaning reduction in TTM would create huge cost savings while gaining a competitive edge over others. TTM is extremely important for the corporations that heavily invest in the new product launch which is first-of-its kind.
This is exactly how we helped Renovo Foods and Beverages LLP to get “Skinny” in the market. Skinny with its new innovative flavours is one of a kind thirst-quencher developed by Renovo Foods. We applied design modifications to their model, made a prototype under 24 hours and in less than 5 months period, we had skinny. This prototype helped them to gain feedback on ergonomics and reduced their TTM resulting in huge cost savings. Seeing our prototype in the local market was exciting and influential!
- Shaurin Patel
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